Course Number: 2021060821
1 CPE hours
Instructor: Dennis Elam, CPA, PhD, Associate Professor of Accounting, Texas A&M University San Antonio
Nonmembers CPAs pay an additional $21.25 per credit hour for CE classes; nonmember CPAs will be held responsible for paying this additional amount.
Join Dennis as he discusses two recent nationals examples of corporate embarrassment resulting in CEOs losing their jobs.
- Detroit auto executives flew in private jets to ask Congress for a bankruptcy bailout.
- John Stumpf, CEO of Wells Fargo, said he was the one to fix the corporate fraud on Wells Fargo customers which he, in fact, inflicted.
Both the GM CEO and Stumpf were both banished.
It does not have to be this way however. Any CEO testifying before a legislative body or making a press release needs to understand public mood prior to making a statement.
This presentation will explain what should have been obvious to all of these CEOs. Dennis will provide ample explanation on how to prepare a presentation that wins hearts and minds.
Course Objective(s): Attendees will understand how socionomic mood, influenced by public mood, affects how corporate statements are received.
Prerequisites: The method of presentation is group-live instruction and the program level is update/overview. There are no prerequisites for this course nor is there any advanced preparation required.